Nike unveiled the new national team kits with several footballers at a global media event at Battersea Power Station in London.
After the excitement of the first day of the Write History launch last night, day two needed to pull out all the stops. From the exclusive national team kit catwalk to the recycled technology behind the uniform design, today strongly continued to deliver innovation.
Comfort and lightness were at the heart of the new national team kit blueprint, with Dri-fit reducing the accumulation of sweat, and the shirts’ meshed side panels dispersing body heat.
Appearances from a host of international footballers including Alexandre Pato, Clint Dempsey, Nani, and Ryan Nelsen, gave attendees a close up, personal view of some of the shirts that will be worn in South Africa.
Will one of those shirts be worn by the winning captain?
Many of the world's leading players, including Cristiano Ronaldo, Robinho and Ji-Sung Park will take to the pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football's history.
For the first time, all of Nikes national teams, including Brazil, Portugal and The Netherlands, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.